SEO or search engine optimization is crucial for any business that develops online. SEO refers to the optimization of web content, titles, ads and all materials related to the elements promoted by your business. The same keywords are relevant for article marketing because they provide the search criteria on which web visitors find you. There are web browsers like Firefox that assist Internet developers with SEO analysis.

It is highly advisable to start working on article marketing with a study of your competition to see how they use keywords and create backlinks. What makes a browser like Firefox so special in this context? First of all, there are many advantages with Firefox that are not available with Internet Explorer, and the most important is the option to add plug-ins. Moreover, Firefox works faster and has compatibility with both PCs and Mac. This article marketing strategy may seem basic, but it works wonders for the evolution of your business. Knowing what you are up against in terms of competition rocks!

The plug-ins and adds-on you get with Firefox can provide all sorts of information on your competitors from Page Rank to the number of backlinks. Good examples of plug-ins to use with Firefox are Keyword.Spy.com and @Search Status. You can even learn what kinds of backlinks there are. Further on, find out the age of the web site or the moment when it was indexed by the search engine spiders, the Alexa rank or the estimate of the traffic a web site receives and much more.

Article marketing can be much more successful if you carefully perform the analysis of the sites that create links to a target one. What odds have you got to outrank the first twenty web sites in the search engine result pages? If you see no Wikipedia.com, About.com or other high quality resource domains, you can trust your lucky star with the niche in question.

When you are the beginning of the web activity and you are just learning the basics of article marketing, things will often look complicated, and your competition impossible to outdo. The idea is to try and see how the plug-ins suggested here will function for you in terms of understanding your competition. Then, by offering quality content to web directories with consistency and perseverance, you will see how money starts getting out of it.

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