SEO and SEM common Terms

Thursday, February 11th, 2010 at 6:54 pm

SEO = Search Engine Optimization

Search Engine Optimization is the method of scientifically tweaking a particular web site’s pages in order to get a sensible rank from major search engines for a competitive keyword or group of keywords.

SEM = Search Engine Marketing

Search Engine Marketing is one effective example Internet Promoting that involves search engine optimization. This involves planning and executing right ways to target and find quality traffic to a particular web site and convert this traffic into sales or signups.

SEO Specialist = Search Engine Optimization Specialist

Previously known as Search Engine Optimizers (SEO) but revised to SEO Specialist to present way and prohibit confusion with search engine optimization as SEO. This term is use to describe a professional practitioner performing effective search engine optimization procedures.

SEM Specialist = Search Engine Marketing Specialist

Term used to explain a professional that analyzes a sure website and suggest a specific procedure to perform in order to induce the desired traffic and sales.

White Hat Procedure

Search Engine Optimization procedure that comply with search engines rules. Additionally know as moral procedure.

Black Hat Procedure

Search Engine Optimization procedure that did not befits search engine rules. Widely used by many SEO specialist to induce a good rank during a shorter period of time. Effective but terribly dangerous procedure that will cause a bound website far from major search engine’s database.

Net Directory

Online List of websites categorized by kind, niche country and others depending to the owner. It was mainly used by search engine optimization specialist in making inbound link to their websites. New directories are commonly accepting free submissions whereas others need a reciprocal link in exchange for the submission. DMOZ is one example of web directory. This is often the most fashionable and thought-about as the largest net directory of links in the internet today. I is currently composed of thousands of volunteer editors and immeasurable web links in its database.

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