Get More Out of Adsense – Tips to Improve Contextual Targeting on your Site

Thursday, February 11th, 2010 at 6:54 pm

As an Adsense publisher, I am often annoyed to seek out my net pages stuffed with public service announcements (PSA) and ads unrelated to the content of my site. Fewer relevant ads suggests that fewer click-throughs and ultimately lower Adsense revenues. But advanced Google’s contextual ad serving algorithm might be, it is still a pc program (versus an individual’s being) attempting to work out what a internet page is about.

Below are some tips to help you optimize your pages to create them a lot of Adsense-friendly. Note that these tips deal with ad delivery instead of ad formatting or placement. Whereas ad formatting and placement may affect ad click-through rates, they need nothing to try and do with the delivery of relevant ads to your site. Your site must show relevant ads before they have any probability of being clicked on.

1. Avoid too much content on a page

If Adsense will not perceive what is your page is about, it cannot deliver ads targeted to its content. Although an individual’s being will easily tell what a net page is regarding by taking a glance at it, pc algorithms are not any therefore intelligent. If your page contains an excessive amount of content, possibilities are that it also contains too many seemingly unrelated keywords. Adsense becomes confused and displays PSAs or ads unrelated to the subject of your page. Strive dividing the page into smaller ones, each that specialize in just a few related keywords.

2. Avoid too little content on a page

If your page contains heaps of graphics and terribly very little text, Adsense might have a onerous time determining what it is about. This can be especially true when the majority of your content is derived from graphics and scripts. When potential, use text rather than graphics to show web site names, page titles, and headline texts. Make bound to incorporate your keywords in the title of your page and repeat them throughout the page. Avoid hiding your text through sneaky techniques, like using small fonts or creating your text the same color because the background. This may be construed by search engines as spam.

3. Repeat keywords that you are targeting

Keyword repetition makes it easier for Adsense to decipher what your page is about. Do this moderately as excessive repetition might be considered spam by the search engines. Excessive repetition might also create your writing sound awkward to the human reader. Instead of repeating the identical keyword more than 5 or half-dozen times on a page, use synonyms and related keywords. For example, rather than repeating “Adsense optimization” twenty times, you would possibly attempt alternative phrases like “increase Adsense revenues” or “earn a lot of from Adsense”.

4. Avoid acronyms

I once wrote a commentary on pay-per-click advertising for one of my sites. After I uploaded the article to my website, I used to be shocked to find that every one of the ads showing on the page were for Apple computer merchandise and had nothing to do with pay-per-click. It later occurred to me that rather than repeating “pay-per-click” repeatedly within the article, I used the acronym “PPC” numerous times. Because it turned out, “PPC” also stands for “PowerPC”, Apple’s line of Power Macintosh computers, which explained why I used to be obtaining all the Apple connected ads. Once I replaced all the “PPCs” with “pay-per-click” and “pay per click”, the problem went away.

5. Choose keywords with industrial value

You will get public service announcements instead of paid ads if your page deals with a subject material whose keywords no one bids on. A remedy for this can be to include keywords with industrial value into your manuscript. For example, if your page is on some obscure medical condition, you might attempt sprinkling some drug names into your document to create it display paid ads instead of PSAs.

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