How Can Landing Page Optimisation Help Your Business

Friday, March 12th, 2010 at 5:56 pm

You can expect a considerable increase on your bottomline with the help of Landing Page Optimisation. More frequent click through actions from your landing pages encourage sales conversion and will more likely result to positive ROI. This is the objective of Landing Page Optimisation.

To create an optimized Landing page, the experts perform the review of your existing website’s performance as well as web traffic, rate of conversion, visits and your website’s usability. Here is when they offer you effective suggestion on specific areas for overall improvement of your ebuisness.

Google will tell you that a “landing page” can be any page in the website. Visitors might have entered your site through links given by friends, or from links posted in other sites, or from the search engines themselves but under an unexpected keyword search. These pages may not be what you planned to be their landing page. You might have planned some other webpage as their landing page. Website optimisation specifically depends on SEO and site usability and site navigation. Difficulties arise when you have dead end webpages and they were left to stagnate. Corrections to improve conversion at these pages may prove futile. Cients are understandably more drawn to other sites when they offer attractive campaigns, better product presentations, or simply when your site is found to be difficult to navigate.

Here are four major areas of Landing Page Optimisation that can improve your webpage:

- Optimised Usability and Navigation: The common action in Landing Page Optimisation is a reconstruction of the the site for enhanced usability, more specifically on user-interface convenience that encourages click through actions. The best website will answer not just SEO standards but also the needs of the consumers. The usability review starts by asking a few questions to ascertain the consumers’ needs are displayed on the webpage: Is navigation clear and easy to understand? Are the consumer needs properly identified and addressed? Is the landing page well structured, easy to read and logical? Is the content on the page appropriate and relevant? Does the page reflect brand loyalty, reliability and credibility? Is there difficulty finding pertinent information like contact details, shipping, pricing and payment options on the site? Does it give the accurate information to the customer to proceed further? Is the entire information of the product like its price, weight, size, features etc clearly mentioned on the product information page? All these things will be good points to use to increase conversion rates.

- Site Metrics and Rate of Conversion Optimisation: When data is available, vaious site metrics like conversion rate, click through action and traffic statistics will be evaluated in a systematic manner and compared against norms and standards. This will help you know which navigation factors are important to promote and what can be eradicated.

- Performance Optimisation: The functionality of the site will also be put under examination. The time it normally takes for pages to load and how to improve this time. Is the content accurate? and are the links validated? Are your displays properly situated and layout correct for all common browsers. How is the landing page, is it too messy, too long, too wide or highly complex CSS or AJAX structures?

- SEO and Referral web traffic Optimisation: Landing pages will obviously be ineffective if no traffic is materializing. The existing SEO and Referral traffic features are evaluated in order to find from where the users enter and exit the website. The optimisation of SEO and SEM will enhance web pages to attain better rank in search engines so that the users enter your website from where you want them to enter.

Landing Page Optimisation can provide all these solutions to solve your site ranking woes and optimize functionality and usability of your site. You can be sure that Landing Page Optimisation will provide you the best solutions to handle your landing page concerns and deficiencies. The motive is your success and prosperity in the world of internet.