Internal links provide the same impact as backlinks in improving your website’s SEO rankings. Although having top quality backlinks ensures that you have steady traffic from other sites, the correct internal link structure will make sure that you direct your users to pages where you want them the most. Keywords on the text link should explain the content inside the link. The most popular page of any website is the home page. That is why the call-for-action content or the most important part of your site is placed on the home page. If you want to promote a page, direct most of your links on that page. Do not spam your website with numerous links to your featured page. Instead, use the “nofollow” attribute in your link tag on unimportant links so that Google will only focus on indexing your featured page. Know the most popular section of your website and use that to draw focus on your other pages.

Next Post: Come Up with Unique Keyword Rich Content

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Tagged with: Link Popularity

Filed under: On Site SEO • SEO

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