There are many tags associated with the HTML header. Since this is the part of the code that is not directly rendered by the browser, coders tend to be sloppy with this part. However, this section contributes greatly to the viability of your webpage in terms of SEO.

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File naming conventions refers to a developer's preference in naming web pages and the files related to these pages. A page's file name is the first element that search engine spiders will look at, so it is important that you place high ranking keywords to your file name. You should place effective file names early into the project because once a search engine has indexed your page, it is not advised to change file names. The file names should not only associate high ranking keywords, but should also tell something on the specific content of your web page.

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Among the critical elements of SEO is the compliance of programming languages to the standards set by various bodies. These organizations draw web standards to ensure that web documents follow a flexible layout and rules that will contribute to overall quality of web pages. HTML and XML-derived validation is handled by the World Wide Web Consortium (W3C). Validation checking works like a spell-check or grammar-check for programmers. HTML validation is a rigid process since the code was created with a specific platform in mind - in this case, internet browsers.

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SEO may not be as familiar as some people would like to think. With all the hype surrounding SEO, starting a campaign to increase your search engine ranking includes dealing with various elements of a web document and bringing them together to produce a high quality product, compelling web content, and a high ranking page on search engines. In this part let us look at the conventions of SEO elements that every web developer should know.  The 18 Step to successful “On Site SEO” One post each of the next 18 days will take you step by step through the SEO process.